I help purpose-driven organisations shape, design and Deliver Impactful digital products and services.
Dereck bridges the gap between strategic vision and user-centred design, helping organisations to shape impactful digital products and services by translating strategic goals into compelling user experiences through captivating product visions.
Over 20 years leading UX and product design
Reducing
Uncertainty
Creating data-driven experiences: Dereck uses research insights to develop products and services that resonate with your target audience.
Boosting user engagement: Dereck leverages data to improve user experience and keep your customers returning for more.
Delivering
Clarity
Turning vision into reality: Dereck helps you translate your strategic goals into compelling user experiences through compelling product visions.
Impactful digital products: Dereck shapes your product vision into a clear roadmap and helps build the right team to execute that vision.
Adaptable to
Change
Creating Products that Adapt and Thrive: Dereck helps to deliver products that can evolve in an ever-changing market, ensuring long-term value.
Empowering teams: Dereck can help guide your teams through change management and foster a collaborative environment that unlocks their full potential.
Latest thoughts
Judging books by their covers… May 2024
Book and magazine cover designs are an essential aspect of the publishing industry. They are usually the first thing that catches a reader’s eye, and often, can make or break a book’s success. A great cover design not only reflects the content of the book or magazine but also appeals to the target audience.
Judging books by their covers… April 2024
Book and magazine cover designs are an essential aspect of the publishing industry. They are usually the first thing that catches a reader’s eye, and often, can make or break a book’s success. A great cover design not only reflects the content of the book or magazine but also appeals to the target audience.
Judging books by their covers… March 2024
Book and magazine cover designs are an essential aspect of the publishing industry. They are usually the first thing that catches a reader’s eye, and often, can make or break a book’s success. A great cover design not only reflects the content of the book or magazine but also appeals to the target audience.
What do we do about AI in education?
Last night, I joined a fascinating group of humans across the educational and training spectrum for an insightful discussion on AI and learning.
Judging books by their covers… February 2024
Book and magazine cover designs are an essential aspect of the publishing industry. They are usually the first thing that catches a reader’s eye, and often, can make or break a book’s success. A great cover design not only reflects the content of the book or magazine but also appeals to the target audience.
Unlocking creativity: Sparking innovation through face-to-face encounters.
Yesterday, I spent the afternoon working in person with inspiring humans from Unthinkable Digital.