Design isn’t just about making things look good; it’s about solving the problems no one sees.

Visual of a service design diagram
In today’s fast-paced world, design often gets reduced to quick fixes and visual polish. However, design should tackle root causes, not just symptoms. By embracing system-level thinking, we can create solutions that are fit for purpose. Solutions that build solid foundations for a better society and planet.

This means asking better questions, understanding complex systems, and designing new ones that work for people, businesses, and the planet. It’s not always easy. In companies driven by rapid delivery, this kind of work often causes friction. But it’s worth it.

Great design isn’t just about optimisation; it’s about transformation.

What’s one way we can elevate design into a tool for real problem-solving?

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Judging books by their covers… January 2025

It’s been a while since I compiled a selection of publication covers that caught my eye. Now that we’re into 2025, I feel that it might be a good time to restart the habit. My love for cover designs goes back to my college days and years in publishing. I haven’t designed a commercial publication cover for quite a while, and I’d like to change that this year.

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1 February 2025 No Comments
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