Key projects
Transforming access to education and defining the future experience of online learning
Developed an ambitious, scalable, target customer experience to transform FutureLearn’s course creation and discovery experiences, increase the volume of courses, and deliver increased ROI for partners.
Impact
- Streamlined course creation: Increased efficiency in the course creation process.
- Improved course findability: Optimised course discovery.
- Elevated learning engagement: Enhanced learning experience.
- Promoted understanding and focus: Delivered clarity and alignment.
Optimising blended learning to improve employment prospects
Explored and helped define how to deliver an optimally blended learning experience that combines scheduled, on-campus in-person activity with on-demand and online activities for maximum flexibility and convenience. Designed from the ground up, over retrofitting a campus-based degree to a digital experience, resulting in a prototype to test key aspects of the new model with UK undergrad students.
Impact
- Showcased a clear vision for blended learning: Provided clear visualisation of how the new approach could be delivered.
- Empowered learning designers: Ensure a strong employability focus for course content, to meet user needs.
- Enhanced learning experience: Ensured the learning experience is interactive, engaging and accessible.
- Prototyped for validation: Helped expand vision into a 9-week MVP course to test with students.
Creating a holistic UX approach across multiple products and services
Delivering a valuable education experience requires a holistic approach with a clear, overarching design philosophy that includes guiding principles and centralised ownership. With multiple external agencies working on different projects, it was clear that implementing a more structured and integrated UX approach would deliver additional value. Creating a UX Playbook was agreed to be the appropriate way forward to fit the client’s needs.
Impact
- Boost team efficiency: Shared resources and reusable assets empower teams.
- Enhance student learning: Consistent, high-quality experiences lead to better learning outcomes.
- Empower decision-making: Increase confidence in handling UX decisions.
- Prioritise user needs: Ensure user-centricity drives pedagogy and strategy.
Shaping the future of food through dynamic employee and customer experiences
Crafted a forward-thinking product vision for the organisation’s website. Centred around aligning customer needs with organisational objectives through a collaborative workflow, refined architecture, and optimised content model. Successfully defined a new structure of key elements to enhance the client’s online visibility, elevate customer self-service capabilities, and drive impactful lead-generation efforts.
Impact
- Uncovered key issues and possibilities: Identified problems and opportunities.
- Set website goals: Defined website objectives.
- Unified stakeholders with a shared vision: Aligned internal teams around an aspirational future state.
- Charted a clear path forward: Provided a suggested roadmap for delivery.
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