This book has been on my list since it was published back in 2017. Why it has taken me this long to get around to reading it I’m not sure. The title sums up exactly what the author sets out to share with the reader. The advice from within hasn’t dated as David Hieatt has presented his real-world experience in a highly absorbable collection of insights. Each chapter is themed and clearly, a lot of thought has gone into how to present what could be terribly dry content in a structured and entertaining way. Along with great examples, the pages also contain easily actionable guidance.