An unintentional, but choice book to read during the run up to the 2024 US election. This provided a great insight into how campaigns are run, the comparison between incumbents and insurgents and delivered a useful guide to how things were unfolding.
However, I was reading this book to help improve my own campaigns to find more work or a new permanent role. For this purpose I think it’s also a great read. While it may be aimed at those seeking C-level, there is lots of great advice and thought provoking suggestions. Even if you’re not looking for a role at that level, the authors words provide a good insight into how c-level and executives think. Which is great information for anyone working within a larger organisation.