I picked this book up while looking for something else. The yellow spine stood out among a sea of meh in the business section of Waterstones. Then I noticed the author, Sir John Hegarty, advertising royalty and all-round giver of good advice. A quick flick through the pages revealed that each spread is dedicated to a single idea, balanced by one of the author’s own illustrations.
For anyone familiar with Hegarty’s talks, writing or thoughts on creativity, you’ll know what to expect – short, sharp advice gained from many years’ experience. This is not a how-to or a comprehensive guide. It’s whimsical and entertaining, yet somehow manages to convey a serious point on every page. It’s a short read, easily enjoyed over a couple of coffees, but one that leaves you looking at your own creative work a little differently. Not because Hegarty tells you what to think, but because he reminds you to keep thinking.