Black and white portrait of Dereck Johnson
Dereck Johnson Design logo

Working with purpose-driven organisations, Dereck helps them explore and define digital products, services and UX strategies.

He helps to turn complex ideas into tangible, testable prototypes and create UX frameworks that provide clarity, inspire action and set an agreed direction.

OVER 20 YEARS LEADING UX & PRODUCT DESIGN

Embracing

Ambiguity

Comfortable with ambiguity and exploring the unknown, Dereck can help make sense of vague ideas, complex products and multi-facited services.

Accepting

Entropy

Projects shift direction as we understand more and things become clearer. Dereck helps teams embrace that change, using their new found knowledge to deliver the best outcomes.

Reducing

Uncertainty

Supporting teams to leverage research data and insights, Dereck helps them to create and develop target customer experiences that can transform digital products and services.

Delivering

Clarity

Dereck works alongside founders, startups and established institutions to develop their product vision, define UX strategy and shape teams that can bring those visions to life.

Latest thoughts

Judging books by their covers… April 2024

Book and magazine cover designs are an essential aspect of the publishing industry. They are usually the first thing that catches a reader’s eye, and often, can make or break a book’s success. A great cover design not only reflects the content of the book or magazine but also appeals to the target audience.

Judging books by their covers… March 2024

Book and magazine cover designs are an essential aspect of the publishing industry. They are usually the first thing that catches a reader’s eye, and often, can make or break a book’s success. A great cover design not only reflects the content of the book or magazine but also appeals to the target audience.

What do we do about AI in education?

Last night, I joined a fascinating group of humans across the educational and training spectrum for an insightful discussion on AI and learning.