Latest Thoughts

After completing the branding for new company Car Glazing, it came time to review their initial website. The brief was quite simple, something fresh and different to the competition – the usual in depth, well thought out type of brief.  It was clear from the outset, looking at all the big players, it wasn’t going to take much to make this site stand out, but visual appeal wasn’t going to be enough. As we had been running a simple Google Adwords campaign on the previous website, we needed to take that data into account. Plus,  SEO needed to be built-in from the start.
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While reading through a discussion on LinkedIn on the short supply of creative talent, there was one comment that stood out. It is the sort of piece that I wish I had written. You know it’s a great observation when you can place yourself easily into one of the classes.

Lizanne Webb writes:

I see three “classes” of creatives:

1. The old school group who have 25+ years of experience and are concept/copy driven. Most of these have fantastic creative vision but are more likely to be directors, overseeing the visual creation produced by by others.

2. The group that Leandro describes. However, I also see many of those as being pretentious… a problem which is only exacerbated when they find themselves working in for a corporate (vs. creative) firm who strokes them for mediocre (and often poorly considered) solutions and approaches.

3. The last group are the generation-X (35-45). They fall between groups one and two and walk the line between old school and new
approaches. The are integrators, capable of blending copy, design AND sound brand strategies.

Of these three groups, I get excited about working with group 3 types. I totally respect the wisdom and approach of the group 1 types. But I am saddened by the group 2’s and prefer not to deal with them.

Oh, and if you’re interested, I believe I fall into class 3.

Today I gained another follower on my twitter account, nothing amazing there I here you say – no not really. As usual I clicked on the follower to find out more and it turns out Greg is behind www.designforums.co.uk

I thought this might be just another forum, but I was pleasantly surprised. This forum is UK based and seems to be populated with down-to-earth nice people.

Anyway, if you’re in the design field, either working or as a student, give it a look over.

Just taken delivery of some file copies of the latest stationery design and print job. This is for a client called Agency3, they’re an invite-only Affiliate network. We created the Agency3 logo and website a while back and this is the first print print job completed.